Note that many websites have their own advertising, unrelated to adware.
Adware is any software application in which advertising is displayed while the program is running. The authors of these applications include additional code that delivers the ads, which can be viewed through pop-up windows or through a bar that appears on a computer screen and sometimes through text links or in integrated search results. Adware may or may not track personal information. It may also gather information anonymously or in aggregate only. Users should check the EULA and Privacy policy to ensure if the adware on their machines conforms to their standards.
Official
Description:
This adware makes it facilitates Madison Administration Inc. to display ads from their affiliates.
Comment:
From their website:
"Each ad delivered points directly to your site allowing you to control your content and try new approaches instantly."
This is refering their advertiser portion of their website.
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